It strikes me as odd that there isn't more variation in bottle sizes.
I worked for a while in pubs in Queensland, where the tradition is to drink pots; about a third of a pint - so the beer doesn't get warm - as the pseudo-Australian rubbish lager ad says 'well you wouldn't want a warm beer' and, in the case of XXXX 'Gold', you probably wouldn't want it cold either. I can only imagine how horrible it would be warm. Brakspear 'Oxford Gold' is a decent enough beer but if you sold it in wee stubby bottles, like French picnic beers I reckon it'd go down a treat in the summer. Just a thought.
It was the Oxford Gold that lead me off on this tangent, which might suggest that the beer itself wasn't all that exciting. Perhaps a bit unfair, it's not exactly a beer particularly suited to a November evening. However my point was more one of whether tradition sometimes interferes with selling a summery-style beer in a different way that might appeal to new drinkers. The same applies to the Cotleigh 'Golden Seahawk' I tried recently too - a beer I've seen described as bland - which I would say is unlikely to appeal to many beer geeks who've seen it all before. Do we need more mid-strength pale ales with a bit of a hop-kick in the finish? They might though be good beers to entice lager drinkers away from their favourite fizz. But would the the packaging help or hinder that?
Brakspear 'Oxford Gold' Organic Beer 4.6% abv $1.87 from Waitrose (50cl)
Cotleigh 'Golden Seahawk' 4.2% abv £1.89 from Sainsbury's (50cl)