Local Feathers to be Ruffled

Cryptic I know, but BrewDog, who are quietly and subtly going about opening a new bar in Nottingham,* are apparently releasing a new beer to coincide with the opening. Apparently it is:

"A brand new beer brewed just for the bar that should ruffle some of the local's feathers..."

Disclaimer: *If you are likely to get touchy about Nottingham please close your browser.*

Still here? OK, you were warned... So I'm prepared to go along with the hype, and just for fun, inviting speculation about exactly whose feathers they are intending to ruffle, and in what way. I'm not from Nottingham, and although I am proud of my adopted home, I'm not averse to poking fun at it (it's a sign of affection don't you know).

• Nottingham CAMRA? General target, or them representing CAMRA as a whole. I kind of hope not, potentially be a bit lame. Entertainment value if it backfires though, are people really going to stop going to Castle Rock pubs? There's only one BrewDog bar round here, and lots of VERY good Castle Rock pubs.
• Nottingham myths and legends? Robin Hood's from Yorkshire kind of gig. That'd get them some press... Robin Hood's Doncaster Pale Ale anyone?
• Football? Well, Forest at any rate. My personal favourite. Rarely do folk round here get so stuck in a groove as when they start saying their team BELONGS in the Champions League. Although they don't have football in Scotland do they, so it's probably not a goer this one.
• Of course it might just be a beer, and the feather ruffling is just because it isn't Harvest Pale. But this is BrewDog of course. 

I also have to be quite nice to them between now and Tuesday in case I don't get through the door and have to rely on my spy network.

*Yeah, right.