1000 Not Out

It was interesting to read today that the number of breweries in the UK has hit the one thousand mark. Is this number sustainable? My initial feeling is that one brewery per fifty pubs doesn't sound that sustainable, but maybe we could end up in a situation where almost every brewery supplies a network of a few pubs in their area, producing just enough to supply them, and keeping everything local. Or, perhaps even more attractive as a drinker, every pub effectively brewing its own beer? Of course the increase in brewery numbers might be sustainable regardless of pub numbers if the overall market trend towards drinking at home continues. Minimum pricing, 'beer tourism' and ease of access to export markets might also help small breweries compete with volume brands and further strengthen their position.

The biggest single factor behind the expansion is the Progressive Beer Duty (PBD) introduced in 2002. Since its introduction the number of breweries has more than doubled. Maybe PBD needs to be looked at before it's revoked entirely? I'd suggest some sort of voluntary change, a recommendation from the industry, might be better than hoping nobody in a think-tank somewhere decides that without PBD the government could recoup a lot of money that would be "Better off in the taxpayers' pockets rather than brewers'."

One of the reasons behind PBD is the promotion of diversity, but are we really seeing that diverse a beer scene? As Ed points out here on his blog, there are certain breweries that come up time and time again when people who are interested in these things are asked what their favourites are. It could be because of blogger insularity, but it could also be argued that there are actually rather few breweries that are doing something genuinely different, producing more than just a few core lines that are, fundamentally, rather similar to so many other breweries. After all, most beer isn't really a local product as such. Yes, it might be produced locally, but it's unlikely that all the raw materials are locally sourced. It's a simplification of course, but there's more to beer being different than a variation in label design.

I'm not writing as a brewer, or any kind of industry insider, and I'm far from the first person to ask them, but I think there are some questions that are worth asking. I'd say thinking about the implications of having so many breweries is something that ought to be done now rather than in the future. I'd hate to think that years from now we might draw a parallel with wine, where EU money ended up being funnelled into vine-pulling schemes and supply and demand were so out of kilter that wine ended up being turned into industrial alcohol. If the UK's brewing industry is, as some suggest, the envy of the world, then maybe exports are the way to sustain what people have worked so hard to put together?

Obviously the question of whether the 1000 figure (or more) is sustainable is a moot one, but without a direction for the industry to move in, a model for the future, I'd suggest things could go rather wrong. It wouldn't be the first time it has, hence why there is a Campaign for Real Ale. At the moment things look rather healthy for the brewing industry in this country, but I would hate to see complacency set in. In the mean time, here's to enjoying what we have!

Cheers.

Note: One piece that's worth reading on the subject is on the Adnams site here. If anyone has any more that aren't behind pay-walls then let me know in the comments. It's not something I'm claiming to know a lot about, and it's also a very broad issue, but I think this milestone raises some interesting questions. Comments are, as always, welcome.

A Big Beer Question

It was a big week last week. I got a phone call last Monday asking if I could be the new head of Heineken. I said yes, but only on the proviso that I started on Thursday as I was busy Tuesday getting a guarantee of world peace and Wednesday curing all known diseases.

Straight into production.

All right, none of this really happened; but just as a bit of fun I wondered what I would do if I could exert some influence over a massive company like Heineken. It's two-fold really. My first question is 'What do big beer companies do for us?' and by us, I mean the tiny minority; the beer geeks. The other question is 'What could they do?' which is potentially a far more interesting one.

Large beer companies come in for some pretty heavy criticism on beer blogs; I'm as guilty of it as anybody and don't really make any apologies for it. However, that's for other posts. Credit where credit is due. It was great to read about Martyn Cornell's brewing trip to Cardiff, not least because of it marking the setting up of a brewery that hopefully will be producing some interesting beers. Recently many bloggers enjoyed the hospitality of some pretty big corporate sponsors at the European Beer Bloggers Conference, and similarly the recently announced British Guild of Beer Writers' annual beer writing competition has picked up sponsorship from similar firms. On a more personal level, Worthington's White Shield provided an ideal accompaniment to England's opening match at Euro 2012 - this I can definitely say is a big brewery doing a good thing.

So I'm sitting in my entirely hypothetical office, wondering what I can do with all this power to improve the beer industry. I've got some ideas which I'll share in a follow-up post, but if anyone fancies coming up with any, than that would be great. It doesn't have to be realistic, I'm sure there are enough marketing types round here to make absolutely anything profitable. Well, almost anything...

All right, all right. What would you do?

Images are taken from and I'm assuming are therefore the property of Trendhunter. Original 'R2D2' article and other images can be seen here. Original 'Heels' article here.