Value is a tricky thing. The opening of a brand new, and relatively expensive bar in Nottingham has drawn attention to this via that medium-for-the-indignant; Twitter.
"£3.50 for a half pint?! WTF? This won't be my usual place, I guarantee!! [closely followed by, my emphasis]
Gone to a real pub - picked up copy of Nottm Drinker. Article about @BrewDogNotts. Quotes from them are so pretentious!"*
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| c/o BrewDog Notts Twitter feed |
It was only the opinion of one Camra member, and shouldn't be held up as representative of the group, but the first tweet was re-tweeted by Nottingham branch, and as far as I am concerned that represents a certain level of agreement if not outright approval of the sentiment. It's a statement that assumes all beer is equal, hardly what you'd expect to be endorsed by Camra. From the 'draft' list they put up on Twitter yesterday I'm struggling to see which one it was that was £3.50 for a half, but I'm guessing it may have been an imported beer and so not on this particular board. So why did I put the pic up? Well, it shows the paradox (pun intended). The Paradox Jura is an equivalent price of £3.50/pint for a 5% beer, but I would defy anyone to find a beer that is that complex for that kind of price. Or, drawing away from mucking around with the alcohol equivalents, how good a wine are you going to get for £3.50 in a pub? You'd be lucky to get a glass of the wine world's equivalent of Budweiser - well made, but hardly exciting.
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| Not for £3.50 you aren't... |
I'm not a member of Camra, and from an outsider's perspective it seems there is a lot of emphasis placed on the price of a pint. Membership discounts, discounts in discount pubs, all that kind of stuff. It's all wrapped up in championing the rights of the consumer. All well and good. But is cheap beer really that good for us as beer drinkers? Campaigning for cheap beer surely plays into the hands of those who make lots of the stuff doesn't it? Those whose volume of sales makes up for lack of profit per pint. I'm not talking about allowing ourselves to be ripped off at will, or paying way over the odds, but maybe it's worth thinking about it before having a rant about prices. A pint doesn't have an intrinsic worth. In a capital based economy and society, it's worth what people are prepared to pay for it - as are most things. Once again I find myself on the side of
good beer rather than cheap beer. Can I afford to drink Paradox Jura, or even any of the other great beers on that list, all the time? No, but I'm glad it's there, and on the rare occasions I get to go out and challenge my palate it's great to think there is something different around, something that does just that. If it means that I don't get to drink as much when I'm out, then that's fine.
The competitive nature of the system has an somewhat unfortunate side-effect of encouraging lowest common denominator products. So much of 'business management' is about profit through marketing and driving costs down rather than producing something that has its own merits. Every little doesn't really help.
How can you buck this trend? Ironically enough there are brewers that have designed their beers specifically to win Camra awards, and then shoved their prices right up. I'd like to think, however, that there are people who just want to brew the best beer they can, and hope to turn a profit at the other end - almost like a horse drawing a cart, or is that too revolutionary a concept. Still, maybe there's an upside of all of this? Maybe there'll be more
Hardknott beers and the like to go round for those of us who like beer as a treat? And if any of this makes me sound like a beer snob, then maybe I am. You'll certainly not see me at the bar in Wetherspoons asking for my Camra discount.
*Link to Nottingham drinker is
here if you want to judge the merits of that second tweet for yourself.
